![](https://cdn.myportfolio.com/c387f1e20da1b75ea57cae47d919119c/99e16bc2-b52a-44b2-832a-1ce2547542ea_rw_1920.gif?h=347cd0b8b970dcd279942ae4885f8576)
We have been invited by Icondesign to create а short animated video for the launch of the new NIKE EPIC REACT FLYKNIT , along with four other creatives. Starting from the value "Responsive" we had to create a short audio-visual interpretation.
![](https://cdn.myportfolio.com/c387f1e20da1b75ea57cae47d919119c/9aecac9c-1476-4fb6-b5bc-5062f48b03ee_rw_1920.gif?h=ea81adb774f0177ac98f1950de2c8d49)
![](https://cdn.myportfolio.com/c387f1e20da1b75ea57cae47d919119c/9f1a737d-7773-489f-856c-09a61c501b84_rw_1920.gif?h=35fabcac2a5870e5f3ccbd60a5fbbc3a)
![](https://cdn.myportfolio.com/c387f1e20da1b75ea57cae47d919119c/bd2268e5-567f-4968-a913-8a67f774cc64_rw_1920.gif?h=16a44819a36e737eb63d6f2e42f8b402)
![](https://cdn.myportfolio.com/c387f1e20da1b75ea57cae47d919119c/9fe15200-e721-434f-9746-8b2ac978e47f_rw_1920.gif?h=ad5dc9b116f64469de71745fdfbe2d2c)
![](https://cdn.myportfolio.com/c387f1e20da1b75ea57cae47d919119c/52b495b1-6aab-4a27-aba9-d640a540ef98_rw_1200.gif?h=66a7afe267c1cfdd6f2086f7ddc9d847)
![](https://cdn.myportfolio.com/c387f1e20da1b75ea57cae47d919119c/c19c859d-a428-463e-ac77-28fba0c3e1c5_rw_1200.gif?h=a6899062c2ce01fd5fc27f396a8c962a)
Credits:
Client: icondesign magazine / Nike
Production: Lobster
Art Direction: Fausto Montanari
Animation: Nikolay Ivanov, Petko Modev, Teodor Hristov
Original Music & Sound Design: Fabrizio Martini @Rocket Audio
Original Music & Sound Design: Fabrizio Martini @Rocket Audio